10 May 2013

Earning Customer Loyalty

An interesting article on how to earn customer loyalty – with the emphasis on ‘earn’. The first step is collecting customer data then understanding what really motivates them. Once you learn what your customers want and how they behave, you can communicate with them in targeted ways which are very cost effective. If someone recently purchased a mattress from your store, I’m sure they would want to know as soon as you have new manchester for sale to suit that mattress – it’s very simple but often overlooked.
http://www.forbes.com/sites/jonathansalembaskin/2013/05/09/amazon-earns-customer-loyalty-with-integrity-not-rewards/