21 Aug 2012

Are you giving away your margin?

According to Michelle Gamble of Dynamic Business, price discounting has formed the marketing plan of countless Australian businesses. She says that it is increasingly becoming a tactic that polarises marketers with many believing it’s an ineffective way to promote a product or service. There is the real issue of giving away margin to customers who would have come in and purchased anyway – Retail Express software helps you identify your loyal customers so you don’t need to discount unnecessarily. Read more here.