14 Oct 2016

September National Retail Sales Performance

Sporting Goods retailers up 11% – other verticals down

Australian retail sales had just one star performer in September with all other retail verticals taking a dive. Sporting goods retailers were up by 11% in September in terms of growth on the same period last year, far surpassing any other sector who were all negative performers vs last year.

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September 2016 vs September 2015

The sporting sector includes any sports type store including sports wear, bikes, fishing, skate, surf and snow to name a few. Many of the major Eastern cities suffered from severe weather in the last month which may have contributed to dropping sales when compared with the same period last year.

Furniture sales down two consecutive months

Furniture was down for the second month in a row and saw a 6.4% drop together with the General sector (including discount/variety, pet stores, travel and hobbies) following close behind with a 3.2% drop compared with the same period last year.

All sectors show improvement in September vs August this year

Despite the drop in sales when comparing September for the same period last year, the month on month growth (September vs August 2016) showed positive sales growth for most retail verticals – with overall sales up by 2.2% 

Furniture was down marginally on August but Fashion, Sporting and the General Sectors all increased sales in September compared with August by up to almost 4%.  

ari-september-to-august-2016-copySeptember vs August 2016 

Christmas brings new opportunities 

Retailers across the country will be looking forward to the forthcoming Christmas sales season. 

Want to learn how you can avoid making the 5 key Fatal Retail Mistakes – and grow your business this Christmans?  Watch this exclusive 4-minute video to learn more?  


Written by Aaron Blackman CEO of Retail Express. Retail data drawn from the AustralianRetailIndex.com.au 

Retail Express POS software helps over 3000 retailers across Australia, New Zealand and the UK regain the clarity and control they need to grow their business. Find out more.  

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