17 Sep 2013

Technology Brings Emerging Trends in Retail

retail-express-pos-softwareWe live in a digital world, and as technology progresses it brings with it a lot of significant changes across all fields. The world of business and entrepreneurship is greatly affected by this in a positive way. With advancements in communications and finance and the rapid growth of the internet, a whole new platform for selling has emerged. With the advent of ecommerce, retailers have had to re-think their strategies and positioning in order to maximise the new communication channel that they now have with their customers. One key to a successful ecommerce transaction is having an POS software capable of keeping up with the requirements of any online store.

New Generation POS

Due to the fact that stores are now no longer confined to the four walls of their structure, retail tools and systems have had to adapt. One of the major developments is the adaptation of physical store systems and requirements – such as inventory and payment functions, into online versions. One basic necessity of any retail business is the POS or point of sale system, which is where a sales or service transaction is completed via a customer’s payment. This is an integral part of both physical and virtual shops. In most cases these days, it is not even one or the other anymore because many retailers both have a physical boutique and an online store. This setup is beneficial because it allows them to reach a wider range of consumers and conduct faster and more efficient transactions. A POS solution has already been developed to address this need, and it comes in the form of online or cloud point of sale systems. This service now allows a POS system to be available online at any time, and from anywhere.

Centralised Data

The online retail POS system works by having one centralised server that collects and stores the data. This is a remote server accessed via the internet, and no longer a physical system of machines that are localised per store. All you need is a computer or a mobile device with internet connectivity and you can access your system with ease, in real time and without delays. It is easy to use and requires no software installation, making it convenient even for those who are not technology savvy. Through this, it is now possible for branches to communicate with each other and stay updated on actual stock levels, as well as share customer data with ease. The communication lines between main office and store branches have now become open and more convenient too. Being on top of these important data allows a store to address and serve customer needs in a more timely and efficient manner, resulting in a better customer experience overall.

Expansion-Friendly Tools

Now that online stores are becoming more popular, the possibility of expansion for even small retailers and enterprises has become possible. Apart from the internet, other sales channels such as popup stores and kiosks, participation in trade shows and remote selling are also viable options that provide business owners with the opportunity to communicate and connect with their market, and effectively bring in more sales. The world of retail now knows no boundaries, and it is in the best interest of company owners to stay on top of trends in order to keep up. An online POS system is a good starting point, regardless of the nature of your business.