One of the most cost-effective ways for any retailer to raise sales figures and increase profits at the same time is to consider the benefits of ecommerce. While walk-in traffic is the lifeblood of any retail shopfront, offering customers the ability to make purchases online can spell more sales overall.
This is because the way Australians shop is changing dramatically. As more people choose to research their purchases online before buying, this has led to a sharp increase in the number of people comparing options and pricing as part of their research. The natural result of this is making the decision to buy retail items online and have them shipped directly to their door.
Customers also have the advantage of being able to shop at times that are convenient for them. They are not restricted to retail business hours, which means any retailer with an ecommerce-enabled website is able to cash in on this trend.
Integrating Shopping Cart Software into Website Design
Offering a range of products for sale on your website is just the start. Behind the scenes, you also need to offer customers specifically created software that facilitates the sale and makes it easy for them to shop.
This is where Magento shopping cart software can be crucial. It allows you to place a small shopping cart logo next to an item, which indicates that shoppers can place the item in their cart and continue shopping.
Once they have finished browsing your selection, they can choose to check out. Magento ecommerce solutions allow you to create separate secure checkout pages for your customers to finalise their purchases. This is where your secure page is linked to your payment processing facility.
Your payment processor automatically approves the payment after the customer has entered valid credit card details. Once it has been approved, you are notified of the order immediately. This allows you or your warehousing staff to pick the relevant items from stock and arrange for immediate shipping out to the customer.
This level of online shopping automation is only possible with the right ecommerce solutions. When you have done this, your website becomes your most productive sales person, willing to sell your retail products for you 24/7. It is a great way to increase sales overall and keep operating costs to a minimum.
Integrating Ecommerce Software into POS Systems
Magento ecommerce software can be easily integrated into Retail Express retail POS systems. This allows for far greater control over inventory and management of stock levels, at the same time as making reporting across the entire retail business much smoother.
It also means that multi-channel retailing becomes a very real possibility, simply due to the fact that there is no software to install on local computer systems or servers. Instead, all data is stored remotely. This allows you to access live-time reporting at any time of the day (or night) from any computer. You are not limited to logging into the store computer, which is great if you wish to crunch numbers or run reports or check stock levels while you are away from the store, or even after hours.
Magento ecommerce solutions offer retailers so many benefits in terms of streamlining business processes. Let your website do all the hard work of making more sales for you, even when your retail shopfront is closed.
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Author of Post: Aaron Blackman | Date of Post: 2013-06-26