The ability to accept online payments for customers who prefer to shop via the Internet has proven to increase sales for retailers.
Many retailers understand the pressure of maintaining sales numbers, but the majority tend to focus on attracting new customers to physically walk into a store or shopfront. What these retailers are overlooking is the advantage an online shopfront can offer them.
Australian retailers with an online shopping portal have reported a dramatic increase in profits since utilising website ecommerce solutions. This is partly due to increased online sales, but also due to the fact that online shopping has lower overhead costs to maintain.
The key to generating more sales via a website is to use high-quality ecommerce software. Showing customers a range of available products on a website is a great way to increase interest in those products. However, when the shopping cart software is incorporated into the website, customers are able to make purchases while they browse.
The product is added to the shopping cart and the customer is able to continue shopping. Once the final selections are made, the customer is then able to check out to the payment page. The ecommerce software facilitates the payment automatically and notifies the retail store owner of the new order that has just arrived. From there, the products merely need to be shipped out to the customer.
As the online shopping process can be entirely automated, from shopping cart software right through to ecommerce payment processing, this reduces overhead costs. It also offers customers a level of convenience where they’re able to shop for the items they need at any time of the day or night, and practically anywhere in the world through a web-capable device.
Magento ecommerce software is highly flexible and designed specifically to cater to the retail sector. It’s extremely easy to integrate this software into retail POS software to make stock control easier.
For more information about Magento e-commerce solutions, shopping cart software, and retail point of sale software, please visit www.retailexpress.com.au.
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Date of Post: 2012-12-19