14 May 2013

Spend Time In Your Customers Shoes

Here’s an interesting article about connecting with your customers in the retail environment. It’s really about finding out what motivates customers to purchase once they have made the decision to come into your store. From behind the counter (or from behind a report!) you may think customers will behave a certain way in response to your store layout, pricing, promotions or staff. You can only really see their behaviour if you spend time on the shop floor observing and interacting with customers.  http://www.insideretailing.com.au/IR/IRNews/Dont-visit-the-zoo-go-to-the-jungle–8350.aspx