13 Aug 2012

What motivates consumers to make a purchase?

It’s the age old question – answer this and you have yourself a very successful business. Get it wrong and it doesn’t matter what you are selling, people simply won’t come in and buy. It seems that at the end of the day, consumers are looking for value – and the best way to offer value is to take away the real or imagined problem the consumer is experiencing. This article is well worth the read: http://bit.ly/Pfx1kG