With Christmas fast approaching, the uptake of popular and convenient Click & Collect services is set to be higher than ever before.
And with avoiding crowds the key for many shoppers, the appeal of Click and Collect – whereby goods are ordered online and picked up later at a time and date convenient for the shopper – is obvious.
Not only do shoppers get exactly what they want without having to browse the shops, but it also means no rushing to the Post Office to pick up missed parcels or waiting around for deliveries.
For Retailers, the importance of delivering a reliable and easy to use Click and Collect services cannot be underestimated.
Independent research firm Frost & Sullivan predict that online shopping in Australia will account for 7 per cent of all retail sales by the end of 2013, with the total online spend tipped to be around $18.3 billion.
With Click & Collect services a growing part of this spend, retailers must have the right PoS system in place that can manage the overlapping of channels and provide fast and accurate turnaround of goods.
This will not only create seamless operating systems within the business, but will also ensure a happy shopping experience for their customers.
With its cloud-based point of sale software, Retail Express creates seamless integration between its customers’ physical and online stores, with exchange of data occurring in real time.
With all functions working together, Retailers are able to access information on-demand, plus monitor all areas of the business as needed such as stock levels, dispatch information and web based sales.
With Click and Collect, it’s vital that shoppers are able to collect their goods at the nominated location at the chosen date and time.
Failing to deliver this service will impact the loyalty of customers to the brand and discourage them from using the service again.
Online shopping is an increasingly important channel for all Retailers and by offering click and Collect Services, Retailers provide customers with another option for receiving their products.
Topics Covered: All
Author of Post: Aaron Blackman | Date of Post: 2013-11-28