Nutrition Warehouse started with Retail Express with only 3 stores and have grown be one of the largest fitness nutrition retailers in Australia.
Prior to Retail Express, Nutrition Warehouse had issues where they were consistently $10,000 to $20,000 overstocked in their stores.
“Multiply that now by all our stores and we’d have serious cashflow issues” said Grant Mayo, Founder & CEO.
Now with Retail Express across all of their stores, Grant has real time visibility across all his stores from anywhere in the world – sales, gross profit and how much stock they’re carrying.
Nutrition Warehouse use their buying power to make one order from a supplier and distribute to all their stores. So, rather than taking each store manager away from sales instore, their purchasing manager can take care of it all from one location.
With Retail Express the smart inventory control algorithms provide precise insights on what stock levels should be ordered for each product and then streamlined purchasing management tools.
Nutrition Warehouse are able to build their database right at the point of sale and then market to each segment as and when needed.
Nutrition Warehouse collect individualised data on not only demographics like age and gender but they also pin point exactly what products the person is buying and has an interest in – whether they prefer vitamins or body building. They then use this data to target different segments with the right messages and promotions.