Holiday Success Guide 2025

The 2025 holiday shopper has changed, and so must your strategy. 61% of shoppers are worried about the future and more choiceful with every dollar they spend. They're conducting intensive research across 5+ touchpoints, comparing endless options, and abandoning brands after a single disappointing experience. Meanwhile, you're expected to deliver higher ROI on tighter budgets while competing against marketplaces with unlimited inventory.

Our guide solves it with proven strategies to turn cautious, research-driven shoppers into confident buyers.

Inside, you'll discover:

• How to win across the 5+ touchpoints present in 86% of purchase journeys
• The PLOT method that generates 8x more revenue through strategic email campaigns, advanced segmentation, and personalization at scale
• Critical Gmail and Yahoo deliverability updates that could block your holiday emails (and exactly how to ensure inbox placement)
• Unified commerce strategies that prevent the operational failures causing 53% of customers to abandon brands forever
• Campaign timelines, operational checklists, and testing frameworks ready to deploy immediately

Black Friday has extended your peak season to three full months. Get the Holiday Success Guide and master the strategies that convert deliberate browsers into loyal, year-round customers.

Download now!