Christmas, Mother’s Day and Easter are no longer the only major dates in the retail calendar – special sale events are rapidly gaining in popularity among shoppers. Done right, they can provide retailers with valuable opportunities to boost sales, gain unique customer insights and connect with the all-important millennial market.
The next chance to jump on the event-shopping bandwagon is right around the corner, with Afterpay holding its popular AfterYAY sale from Wednesday 14 to Thursday 15 August 2019. Afterpay retailers are invited to sign up to the sale, where shoppers will be offered various discounts and offers on a wide range of products from fashion, beauty, sports, hardware and homewares.
Taking part in the AfterYAY sale by offering customers exclusive offers is a great way to help optimise sales and boost engagement. It also allows you to connect with new customers by tapping directly into the 2.7 million-strong Afterpay audience: during the sale period, consumers from across AU and New Zealand will scour the Afterpay Shop Directory and Afterpay App for the best deals on offer and share their finds with friends and family across social media (#AFTERYAYSALE). Customers (including those who might not have been aware of your brand before the event) will be taken directly to your website from the Afterpay Shop Directory or App where they will have the opportunity to explore the deals on offer and actively engage with your brand.
Since its inception in 2017, the AfterYAY sale has enjoyed continued growth in both scale and kudos, and is now considered a key event in Australian and New Zealand shopper’s calendars – in particular, among millennials, who are drawn to its zero-interest, flexible payment terms (and this is one sector you don’t want to ignore – according to Macquarie Bank research, millennials will be earning two out of every three Australian dollars by 2030).The results for retailers taking part in the AfterYAY sale events have been impressive so far. Recent figures reveal:
- 43% increase in the value of sales for participating retailers compared to the previous week
- 48% growth in the average number of daily transactions for participating retailers compared to the previous week
- 350% increase in referrals from the Afterpay Shop Directory website to retailer websites compared to the daily average over the last 30 days
Dubbed the ‘modern-day layby’, Afterpay is one of the many integrated services available through #1 cloud POS platform Retail Express. The buy now, pay later (BNPL) service allows shoppers to pay off their online and in-store purchases in four equal, interest-free instalments. While the shopper enjoys flexible payment terms for a product they can enjoy straight away, the retailer gets paid upfront, making it an attractive alternative to layby for both you and your customers. Afterpay has become an important part of the modern retailer’s payments offering, helping to drive more traffic and a higher conversion rate at the Point of Sale.
The Retail Express and Afterpay integration offers a seamless BNPL shopping experience for your customers and staff. It gives you access to around 2.7 million active users across Australia and New Zealand. In Australia, 50% are returning customers who, on average, shop with Afterpay nine times per year. Shoppers who use Afterpay also tend to spend around 20% more per transaction. The powerful functionality of Retail Express also allows you to leverage valuable purchasing insights from Afterpay, which can be used to support your business and marketing initiatives. Find out what your customers are buying, what payment methods they’re using, and track purchasing trends using Retail Express’s sophisticated reporting capabilities so you can tailor your sales and marketing campaigns for optimal results.
Processing an Afterpay transaction in Retail Express is a simple, three-step process, ensuring that customers enjoy a seamless, hassle-free payment experience. The customer opens their Afterpay Mobile App in-store to make a purchase; a barcode is generated in their Afterpay Mobile App; the retailer scans the barcode and processes the transaction in Retail Express. To take part in the upcoming AfterYAY event, simply submit the promotional offer here that you wish to be featured on the Afterpay Shop Directory during the sale (insider tip: make your offer one that shoppers can’t resist – according to Afterpay, exclusive offers of 20% off or more see the best conversions).
If you missed Afterpay's deadline for submissions on Friday 2nd August, please fill out this form, with your AfterYAY offer and the team will endeavour to display your offer over the two days. Please note, as this is a late submission, Afterpay cannot confirm your offer will be displayed.
The AfterYAY Sale will be heavily promoted across our channels and we encourage you to leverage this using the provided assets to support your own sale activity.
Offers are under embargo until midnight Tuesday 13 August, but you’re welcome to promote them in the lead-up. Spread the word across your social media channels, website and emails. As with any marketing initiative, the more effort you put in upfront to get your message out, the greater the impact and spread.
Retailer T&Cs apply. Afterpay approval and transaction limits may apply.
