According to Michelle Gamble of Dynamic Business, price discounting has formed the marketing plan of countless Australian businesses. She says that it is increasingly becoming a tactic that polarises marketers with many believing it’s an ineffective way to promote a product or service. There is the real issue of giving away margin to customers who would have come in and purchased anyway – Retail Express software helps you identify your loyal customers so you don’t need to discount unnecessarily. Read more here.
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Date of Post: 2012-08-21