As a retailer, you are probably always searching for a way to increase sales, and one of the easiest ways to do that is by taking your retail operation to the web. The internet offers access to a massive pool of customers while also helping you to maximise the lifetime value of your existing customers. Not only that, but any good POS systems will integrate your online store with your offline retail operation so that everything runs seamlessly.
The Benefits of Establishing an Online Presence
Nowadays, a retailer who hasn’t established an online presence is clearly leaving money on the table. The internet has changed the way people do their shopping because it is used both as a research tool but also another channel for consumers to make their purchases. In many cases, a consumer will do their research regarding a particular purchase and will often make the purchase online, rather than go to and brick-and-mortar store, especially if they find exactly what they’re looking for online.
In other words, if you don’t have an online presence, you are literally sending your customers and prospects to the competition. Additionally, having an online presence allows you to entice customers back into your store by offering specialised discounts and offers, tailored specifically to their needs. While you could do this without having a web store, you actually increase the chances of your customers making a purchase if they can do it online.
Consider this scenario. You send out an e-newsletter, which any efficient POS systems will allow you to do, and your customer receives it. In all likelihood, they’ll read your email in the evening, after getting home from work. Now, they are unlikely to immediately leave home to make the purchase, even if they really want to take advantage of your offer. They’ll leave it for a later time, which translates into never in most cases as people have a tendency to forget.
However, if you have a web store, customers can immediately click on the link provided and make the purchase instantly, which in many cases they will. Thus, if you really want to maximise your sales and increase your profitability then you need to consider establishing an online presence as quickly as possible.
How POS Systems Can Help with Your Online Presence
Efficient POS systems offer a wide range of benefits, including smart stock control, great reporting tools and even improved customer management. They also offer retailers the ability to easily and quickly establish an online presence by providing a wide range of tools to not only get the store up and running but to also market it.
Thus, the best retail software on the market will offer customers the ability to integrate their web store into their current operations, so their online store acts like an extension of their current business instead of a separate entity. This allows retailers to build an effective profile of their customers and since most good POS systems generate a wide range of reports, one will find the data invaluable to their marketing efforts.
One of the easiest and most cost-effective approaches to establishing an online presence is by using POS systems that have been designed to offer retailers all the tools they need to streamline their operations and maximise their sales, like Retail Express. With a few clicks, you can have your web store up and running and with the extensive range of marketing and promotional tools, you can exponentially increase sales and, implicitly, profitability.
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Author of Post: Aaron Blackman | Date of Post: 2012-06-27