The $4 trillion abandoned cart problem: How ecommerce brands recover lost revenue

Whether you’re improving an existing cart recovery program or building one from scratch, this guide provides a clear, practical framework.

You’ll learn how to:

• Why nearly 70% of carts are abandoned worldwide
• The biggest drivers behind checkout drop-off
• How to move beyond generic recovery emails
• A proven 3-step abandoned cart sequence
• How to coordinate email, SMS, and retargeting using unified commerce
• The key metrics that matter for recovery and optimization