Retail Express

Retail Loyalty Program Software & CRM

Q: Can I manually adjust a customer's loyalty balance in Retail Express?

Yes. Managers can manually add or remove points using the Adjustment Reasons feature in the Retail Express back office, which keeps a clear audit trail of why the points were changed (e.g., customer service resolution or a special promotion).

Q: Does Retail Express support physical loyalty cards?

Yes. You can link unique barcode loyalty cards to customer accounts. Scanning the card at the POS instantly loads the customer's record, points balance, and applicable discount tiers.

Q: How do I set up VIP discount tiers in Retail Express?

Retail Express uses Price Groups to manage tiers. You can set spend thresholds so customers automatically move from a "Standard" group to a "VIP" or "Gold" Price Group as they earn more points, unlocking exclusive discounts at the till.

Q: Can I target specific loyalty members with marketing using Retail Express?

Yes. Use the Retail Express Customer Activity Report to filter your database by spend, points balance, or purchase dates. You can then bulk-award bonus points or export the list to target them with specific promotional campaigns.

Retail Express includes built-in retail loyalty program software to help you turn first-time buyers into regulars with integrated points, tiered price groups, and a unified customer CRM that syncs across your stores and Shopify.

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Common pain points

Disconnected customer data stops you from growing

You don't know who your best buyers are

If your customer data is trapped in separate systems for POS and online, you cannot see a shopper's total lifetime value or reward them for their loyalty.

Generic "one-size-fits-all" pricing

Without tiered loyalty groups, you treat every customer the same, missing the chance to offer exclusive VIP or trade discounts that drive higher spend.

Points that are hard to use

If customers can't easily earn or redeem points at the till, they stop engaging with your program and your loyalty data becomes useless.

Retail Express

How to choose the best POS system

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Earn · redeem · reward

Flexible loyalty points configuration

Set your own points-per-dollar earning and redemption ratios. Control which payment types earn points and set minimum balances for redemption. Display point balances on receipts so customers always know their status.

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Automatic VIP tiers

Tiered discounts via price groups

Connect your loyalty program to tiered price groups. Customers automatically move to VIP or Gold levels as they reach spend milestones, unlocking exclusive discounts without manual staff intervention at the till.

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Fast checkout

Integrated loyalty cards for POS

Issue physical or digital loyalty cards with unique barcodes. Staff scan cards at the POS to instantly load customer profiles, speeding up service and ensuring 100% data capture on every visit.

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One source of truth

Unified customer CRM database

Build rich profiles in your retail crm software with sales history, preferences, and survey responses. Capture data at the POS or back office and keep records in sync across every store in your network.

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Data-driven marketing

Segment and target your best buyers

Use the Customer Activity Report to filter your database by spend, points, or purchase dates. Bulk-award bonus points or create gift vouchers for specific segments to drive traffic during slow periods.

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Integration

eCommerce Stock

Our omni-channel POS software integrates with Shopify eCommerce to ensure your bricks and clicks stores operate in perfect unison. Try a FREE DEMO.

Learn more → Accounting System

Our POS software integrates with XERO to provide true financial visibility and makes it easy to manage accounting and bookkeeping. Learn more with a FREE DEMO.

Learn more → Accounting System

Our POS software integrates with MYOB to provide true financial visibility and makes it easy to manage accounting and bookkeeping. Try a FREE DEMO.

Learn more → POS Payments

Integrate Afterpay, the leading Buy Now, Pay Later service with Australia & NZ’s #1 POS software. Provide the payment options that shoppers demand. Try a FREE DEMO today!

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → EDI & Marketplaces

Retail Express - the #1 Retail POS System - integrates with The ICONIC allowing you to profitably manage your marketplaces, physical and online stores from one centralised platform.

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → Stock & Logistics

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → EDI & Marketplaces

Retail Express - the #1 Retail POS System - integrates with David Jones Online allowing you to profitably manage your marketplaces, physical and online stores from one centralised platform.

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → eCommerce Stock

Our omni-channel POS software integrates with Magento eCommerce to ensure your bricks and clicks stores operate in perfect unison. Try a FREE DEMO.

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → EDI & Marketplaces

Build an integrated eCommerce and in-store experience that your customers and members will love with Retail Express & Marketplacer.

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → Accounting System

Deliver unrivalled omni-channel customer experience and operational efficiency with the #1 multi-store Retail POS Software and NetSuite ERP Integration. Try our Free DEMO

Learn more → POS Payments

Simplify your finances and retail management with the #1 Xero integrated POS.

Learn more → Analytics

Get the retail reporting power and deep insights your need with the Retail Express POS and Phocas BI software integration. Try a FREE DEMO today!

Learn more → Stock & Logistics

Maximise accuracy of your inventory tracking and purchasing with an integrated RFID and POS Solution from Retail Express and RAMP. Try a FREE DEMO today!

Learn more → Analytics

Get instant visibility of the performance metrics critical to omni-channel retail success with Retail Express and The Retail Score. Try a FREE DEMO.

Learn more → Stock & Logistics

Maximise accuracy of your inventory tracking and purchasing with an integrated RFID and POS Solution from Retail Express and RAMP. Try a FREE DEMO today!

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → EDI & Marketplaces

Retail Express - the #1 Retail POS System - integrates with The ICONIC allowing you to profitably manage your marketplaces, physical and online stores from one centralised platform.

Learn more → Analytics

Get instant visibility of the performance metrics critical to omni-channel retail success with Retail Express and The Retail Score. Try a FREE DEMO.

Learn more → Enterprise Resource Planning

Get a best-in-class B2C and B2B omni-channel tech stack that's purpose-made for Fashion and Footwear Retail. Deliver unrivalled omni-channel customer experiences and operational efficiency with the #1 multi-store Retail POS Software and Sync ERP Integration. Try our Free DEMO

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → EDI & Marketplaces

Retail Express - the #1 Retail POS System - integrates with The ICONIC allowing you to profitably manage your marketplaces, physical and online stores from one centralised platform.

Learn more → Ticketing

Retail Express - the #1 Retail POS System - integrates with the Leading In-Store Ticketing Automation Solution from Ticket-IT. Learn more with a FREE DEMO.

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → POS Payments

Integrate Tyro EFTPOS with Australia & NZ’s #1 POS software. Provide the payment options that shoppers demand. Try a FREE DEMO today!

Learn more → Integration

Leading supplier of barcode scanners to perform stocktakes in Retail Express.

Learn more → eCommerce Stock

Our omni-channel POS software integrates with WooCommerce to ensure your retail stores and Wordpress ecommerce store operate in perfect unison. Try a FREE DEMO.

Learn more →

Retail Loyalty Program Software & CRM FAQ

Answers for retailers in Australia and New Zealand.

How do customers earn loyalty points in Retail Express?

Points are calculated based on your configured points-per-dollar ratio in Retail Express. You can choose which payment types earn points and even set multipliers for specific products or promotional periods.

Can customers redeem points at the POS?

Yes. In Retail Express, points can be used as a payment method at the till. Staff see the available balance when a customer is added to the sale, and points can be used for full or partial payment.

Can I manually adjust a customer's loyalty balance in Retail Express?

Yes. Managers can manually add or remove points using the Adjustment Reasons feature in the Retail Express back office, which keeps a clear audit trail of why the points were changed (e.g., customer service resolution or a special promotion).

Does Retail Express support physical loyalty cards?

Yes. You can link unique barcode loyalty cards to customer accounts. Scanning the card at the POS instantly loads the customer's record, points balance, and applicable discount tiers.

How do I set up VIP discount tiers in Retail Express?

Retail Express uses Price Groups to manage tiers. You can set spend thresholds so customers automatically move from a "Standard" group to a "VIP" or "Gold" Price Group as they earn more points, unlocking exclusive discounts at the till.

Can I target specific loyalty members with marketing using Retail Express?

Yes. Use the Retail Express Customer Activity Report to filter your database by spend, points balance, or purchase dates. You can then bulk-award bonus points or export the list to target them with specific promotional campaigns.

Can loyalty points expire in Retail Express?

Yes. You can configure expiration periods in your Loyalty Settings. You also have the option to set override rules so that any new purchase resets the expiration timer for active customers.

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Turn first-time buyers into loyal regulars

Professional retail loyalty program software and CRM for AU & NZ retailers · book a demo

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