You don't know who your best buyers are
If your customer data is trapped in separate systems for POS and online, you cannot see a shopper's total lifetime value or reward them for their loyalty.
Retail Express
Retail Express includes built-in retail loyalty program software to help you turn first-time buyers into regulars with integrated points, tiered price groups, and a unified customer CRM that syncs across your stores and Shopify.
Common pain points
If your customer data is trapped in separate systems for POS and online, you cannot see a shopper's total lifetime value or reward them for their loyalty.
Without tiered loyalty groups, you treat every customer the same, missing the chance to offer exclusive VIP or trade discounts that drive higher spend.
If customers can't easily earn or redeem points at the till, they stop engaging with your program and your loyalty data becomes useless.
Retail Express
Set your own points-per-dollar earning and redemption ratios. Control which payment types earn points and set minimum balances for redemption. Display point balances on receipts so customers always know their status.
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Connect your loyalty program to tiered price groups. Customers automatically move to VIP or Gold levels as they reach spend milestones, unlocking exclusive discounts without manual staff intervention at the till.
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Issue physical or digital loyalty cards with unique barcodes. Staff scan cards at the POS to instantly load customer profiles, speeding up service and ensuring 100% data capture on every visit.
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Build rich profiles in your retail crm software with sales history, preferences, and survey responses. Capture data at the POS or back office and keep records in sync across every store in your network.
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Use the Customer Activity Report to filter your database by spend, points, or purchase dates. Bulk-award bonus points or create gift vouchers for specific segments to drive traffic during slow periods.
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Answers for retailers in Australia and New Zealand.
Points are calculated based on your configured points-per-dollar ratio in Retail Express. You can choose which payment types earn points and even set multipliers for specific products or promotional periods.
Yes. In Retail Express, points can be used as a payment method at the till. Staff see the available balance when a customer is added to the sale, and points can be used for full or partial payment.
Yes. Managers can manually add or remove points using the Adjustment Reasons feature in the Retail Express back office, which keeps a clear audit trail of why the points were changed (e.g., customer service resolution or a special promotion).
Yes. You can link unique barcode loyalty cards to customer accounts. Scanning the card at the POS instantly loads the customer's record, points balance, and applicable discount tiers.
Retail Express uses Price Groups to manage tiers. You can set spend thresholds so customers automatically move from a "Standard" group to a "VIP" or "Gold" Price Group as they earn more points, unlocking exclusive discounts at the till.
Yes. Use the Retail Express Customer Activity Report to filter your database by spend, points balance, or purchase dates. You can then bulk-award bonus points or export the list to target them with specific promotional campaigns.
Yes. You can configure expiration periods in your Loyalty Settings. You also have the option to set override rules so that any new purchase resets the expiration timer for active customers.
Professional retail loyalty program software and CRM for AU & NZ retailers · book a demo