If you’re planning on setting up your own Shopify store and you also have a bricks & mortar presence, it’s critical to have a clear plan for how you will operate these different channels using an integrated, omni-channel approach.
You need be able to offer your customers a professional, intuitive & mobile-optimised online experience and ensure your digital and in-store operations are fully in sync. Otherwise, you’ll face major omni-channel challenges like selling inventory online that you have already sold in-store (or vice versa) or not having centralised view of your customers for targeted marketing campaigns.
A Fully Integrated Shopify & POS Solution
The easiest way to setup an integrated, omni-channel retail operation and create a professional Shopify presence is with our Total Retail Package. This includes:
- Retail Express POS license for one store
- Shopify store built by our official Shopify Expert partner
- Shopify Connector and set up to sync your POS data to Shopify
- Guided Implementation by an expert Project Manager
- Expert Training to run your Shopify store and POS
Your store build also includes set up of:
- Social Sales Channels – promote and sell your products via Facebook and Instagram
- Instagram feed on your homepage and shoppable Instagram gallery
- Social media share icons to encourage site visitors to promote your website
- Blog, Product Reviews and SEO plug-in to help your rank in Google and other search engines
- Newsletter Integration so you can send email newsletters to your store visitors and customers
- Announcement bar at the top of your site to promote offers or shipping options
- Customer order email and notifications
Truly Omni-Channel - Click & Collect, Stock In Store and Gift Vouchers
As a retailer, you need unify customer profiles and touch points and provide the opportunity to be recognised and rewarded across each and every channel. These connected experiences keep customers engaged and happy, which not only helps encourage repeat purchasing but also turns these customers into brand advocates.
By adopting an integrated in-store and eCommerce software system such as the Retail Express and Shopify Plus integration, retailers can provide a truly omni-channel voucher experience with purchase and redemption being possible across all stores and online.
Retail Express also allows for instant Click & Collect and in-store Stock checker which provides bricks and mortar retailers with the reach and market coverage of eCommerce, the opportunity to differentiate on customer experience AND drives in-store visits which have higher average order values and lifetime value potential.
